PR Strategies and Techniques
In a world where anyone can upload a song on streaming platforms and go viral (in theory), the idea of “paying” for media might...
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In a world where anyone can upload a song on streaming platforms and go viral (in theory), the idea of “paying” for media might...
In Nigeria’s vibrant music scene, branding has become as essential as the music itself. Artists who craft unique images and tell captivating stories through...
With Afrobeats thriving on the world stage, Nigerian artists find blogs and Instagram a powerful platform for reaching fans and promoting new music. Here’s...
emPawa Africa has announced that Ikenna Nwagboso, who co-founded the company and currently heads Label Services and Partnerships, will step down from his role...
When it comes to the vibrant music scenes of Africa, Ghana and Nigeria stand out as powerhouses. Each country boasts a rich musical heritage...
The African music scene is thriving, with artists from all corners of the continent gaining international recognition and acclaim. However, breaking through the noise...
As the African music industry continues to expand, the role of a booking agent has become more crucial for musicians looking to grow their...
The Nigerian music industry is filled with talented artists who have achieved global recognition, and behind many of these stars are skilled managers working...
Africa’s music scene is a dynamic and diverse tapestry, teeming with talent and innovation. From the vibrant rhythms of Afrobeats to the soulful melodies...
Nigeria boasts a vibrant music scene that’s making waves globally. From the pulsating beats of Afrobeats to the soulful melodies of Highlife, the country’s...
When it comes to elevating the careers of African music artists, choosing the right PR firm can make all the difference. Public relations play...
For any independent artist or label aiming to reach a broader audience and grow their music career, partnering with a music distributor can be...
In the African music scene, the impact of music videos cannot be overstated. Beyond simply promoting a song, music videos have the power to...
Entertainment lawyers play a vital role in the music industry, guiding artists, producers, managers, and record labels through a maze of complex legal matters....
In today’s digital landscape, social media is more than just a promotional tool; it has become an essential part of the music industry, especially...
Promoting African music in the digital age requires understanding which social media platforms are most effective in reaching a global audience. With the unique...
The music industry in Nigeria is booming, with Afrobeats taking the global stage and local artists gaining more exposure than ever. But standing out...
In today’s music industry, self-promotion has become an essential skill for musicians. Whether you’re an independent artist or looking to gain more control over...
In the fast-paced world of music streaming, singles have become the go-to strategy for many emerging artists. While this approach has its merits, there...
Navigating the music industry can be a daunting task, especially for African musicians looking to make their mark on the global stage. With the...
As the music industry continues to evolve, so must the strategies that musicians use to earn a living. Gone are the days when artists...
When you think of public relations (PR) for musicians, the first thing that probably comes to mind is the launch of a new song....
In the dynamic world of music, where standing out is crucial for success, visual design plays a pivotal role in shaping a musician’s brand...
In today’s music industry, where digital presence on platforms like Facebook, Instagram, and Twitter can make or break a career, having a solid online...
In the dynamic world of music industry jobs, the role of a music producer is both multifaceted and pivotal. A music producer acts as...
Navigating the music industry can be complex and overwhelming for artists. Just as every Tems needs a Muyiwa Awoniyi by her side, a Music...
In today’s digital age, a strong online presence is crucial for any musician or artist. A Digital Streaming Manager is currently one of the...
Navigating the music industry can be tricky, especially when it comes to legal matters. Whether you’re an emerging artist, songwriter, or producer, having a...
Ghana’s music industry is thriving, with several record labels making significant waves and creating numerous music industry jobs. These top labels are not only...
The music industry is vast, with opportunities that go far beyond performing or producing music. If you’ve ever wondered, “What jobs can I do...
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