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PR Strategies and Techniques

With Afrobeats thriving on the world stage, Nigerian artists find blogs and Instagram a powerful platform for reaching fans and promoting new music. Here’s...

Why Releasing Only Singles Might Be Holding Musicians Back Why Releasing Only Singles Might Be Holding Musicians Back

Music Industry Insights

In the fast-paced world of music streaming, singles have become the go-to strategy for many emerging artists. While this approach has its merits, there...

Social Media Marketing

In today’s music industry, where digital presence on platforms like Facebook, Instagram, and Twitter can make or break a career, having a solid online...

Digital Marketing for Musicians

In today’s digital age, a strong online presence is crucial for any musician or artist. A Digital Streaming Manager is currently one of the...

Social Media Marketing

TikTok has become one of the most influential platforms for promoting music globally, and South Africa is no exception. Musicians looking to reach a...

Social Media Marketing

In the digital age, platforms like TikTok are transforming how music is discovered, shared, and consumed. For African musicians, TikTok offers a unique opportunity...