Popular Afrobeats musician Ayra Starr has gained immense popularity not just through her music, but also through her engaging TikTok content. Despite having relatively few official music videos on YouTube, Ayra Starr’s presence on TikTok has kept her in the spotlight. Here are the top 10 tips for creating engaging TikTok videos, inspired by Ayra Starr’s successful approach.

1. Consistency is Key

Ayra Starr consistently posts videos on TikTok, ensuring she stays relevant and top-of-mind for her fans. Regularly posting content keeps your audience engaged and helps you reach new viewers.

2. Leverage Trends

Ayra Starr frequently participates in trending challenges and uses popular sounds, which helps her content appear in more searches and on more For You pages. Keep an eye on trending hashtags and sounds, and incorporate them into your videos.

3. Showcase Your Personality

Ayra Starr’s TikTok videos are not just about her music; they also reflect her personality. Whether she’s dancing, lip-syncing, or just having fun, her videos feel authentic. Let your personality shine through to create a genuine connection with your audience.

4. Engage with Your Music

Ayra Starr often creates videos of herself dancing or singing along to her latest releases. This not only promotes her music but also encourages her fans to do the same, creating a viral effect. Use your own music in creative ways to engage your followers.

5. Quantity Matters

Instead of just posting one or two videos, Ayra uploads numerous TikTok videos. This increases the chances of her content being seen and shared. Don’t be afraid to post multiple times a day to increase your visibility.

6. Collaborate with Others

Collaborations can expand your reach. Ayra Starr hops on trends created by other TikTok users, making her content appear relatable and discoverable. Collaborate with other creators to tap into their follower base and grow your own audience.

7. Use High-Quality Visuals

While authenticity is crucial, high-quality visuals help make your videos more appealing. Ayra Starr’s videos are visually engaging and well-edited, which keeps viewers watching. Invest in good lighting and editing tools to enhance your videos.

8. Promote New Releases

When Ayra Starr has new music, she quickly creates content to promote it. For her sophomore album, “The Year I Turned 21,” she didn’t waste any time getting to work on TikTok. Use your TikTok platform to build anticipation and excitement for your new projects.

9. Engage with Your Audience

Respond to comments, participate in duets, and engage with your followers’ content. Ayra Starr’s interaction with her fans makes them feel valued and more likely to support her. Engage with your audience to build a loyal community.

10. Stay Authentic

Authenticity is what makes Ayra Starr relatable. She doesn’t just portray a polished image but shows her real self. Staying authentic will help you build trust and a deeper connection with your audience.

By following these tips, you can create engaging TikTok videos that resonate with your audience and help you grow your music career, just like Ayra Starr. Embrace the platform, be consistent, and let your creativity shine!

If you need help with public relations and marketing as a musician, contact UR-PR. We are a DIY PR platform that can help you secure press placements, connect with industry tastemakers, and effectively promote your music to a global audience.