The Nigerian music industry is filled with talented artists who have achieved global recognition, and behind many of these stars are skilled managers working diligently to grow their brands, secure collaborations, and chart their paths to success. Here’s a look at 10 influential Nigerian music managers who are shaping the careers of the country’s top talents and redefining what’s possible in the industry.
1. Sunday Are – Manager of Wizkid
Sunday Are is one of the most respected figures in Nigeria’s music management sphere. Known for his industry expertise, Are has been instrumental in shaping Wizkid’s career, helping him become one of the biggest Afrobeats stars in the world. Under Are’s management, Wizkid has achieved numerous international milestones, including sold-out concerts, Grammy wins, and collaborations with global icons like Drake and Beyoncé. Sunday’s role in Wizkid’s success has solidified his reputation as one of the most trusted managers in Nigerian music.
2. Asa Asika – Manager of Davido
Asa Asika has been pivotal in establishing Davido as a global powerhouse. Known for his deep understanding of the industry and a knack for networking, Asa has helped Davido secure major international collaborations and bring Nigerian music to a worldwide audience. Asa’s strategic planning and focus on branding have elevated Davido’s career, enabling him to sell out major venues and amass a massive global fanbase. Asa’s work with Davido has positioned him as one of the most impactful managers in the Nigerian music industry.
3. Bose Ogulu – Manager of Burna Boy
Bose Ogulu, known as “Mama Burna,” has been a driving force behind Burna Boy’s rise to fame. With her keen business acumen and unwavering support, Bose has guided Burna Boy’s career from Nigerian stardom to international acclaim, including Grammy recognition. Her role as Burna’s manager and mother has allowed her to navigate the complexities of the industry with a unique perspective, helping Burna achieve a powerful brand identity. Bose’s dedication to Burna Boy’s vision has made her one of the most influential figures in African music.
4. Stephen Timothy Nana – Manager of Asake
Stephen Timothy Nana is the manager behind Asake, one of Nigeria’s breakout stars. With his understanding of street culture and his strategic approach to artist development, Stephen has helped Asake gain a massive following in Nigeria and beyond. Under Stephen’s guidance, Asake has made waves with his unique style and memorable hits, positioning him as a fresh voice in Afrobeats. Stephen’s management has been instrumental in Asake’s rapid rise, showcasing his ability to nurture talent and build strong brand identities.
5. Wale Davies – Manager of Tems
Wale Davies, one-half of the management duo behind Grammy-winning artist Tems, is a dynamic force in Nigerian entertainment with accomplishments spanning music, film, and business. As co-founder of the rap duo Show Dem Camp, he pioneered the “Palm Wine Music” sound, which has amassed millions of streams and fueled successful international tours. Currently, as Head of A&R for Africa at Sony Music Publishing, he continues to shape the industry by signing top producers and organizing impactful songwriting camps in Ghana.
6. Muyiwa Awoniyi – Manager of Tems & Omah Lay
Together with his partner at BSB Management, Wale Davies, Muyiwa Awoniyi has proven himself as a visionary in the music industry, playing a significant role in the dynamic rise of African music and culture on the global stage. Muyiwa’s management approach emphasizes expanding his artists’ reach and establishing a strong international presence. His guidance of Tems and Omah Lay has resulted in high-profile collaborations and expanded fan bases, positioning them as two of Nigeria’s most promising talents. Muyiwa’s focus on building long-term success has solidified his influence in the industry.
7. Sean Okeke – Manager of Rema
Sean Okeke, a core part of Mavin Records, is the manager behind Rema’s rise to fame. With a focus on artist branding and innovation, Sean has helped Rema create a distinctive “Afro-rave” identity that resonates with fans globally. Sean’s hands-on approach to Rema’s career has been instrumental in securing major performances, brand endorsements, and collaborations, making Rema one of the most successful young artists in Nigeria today. Sean’s influence in Rema’s growth continues to make him a respected figure in Afrobeats.
8. Ubi Franklin – Industry Veteran and Talent Developer
Ubi Franklin is a well-known music manager and the co-founder of Made Men Music Group (MMMG). He has played a key role in the careers of artists like Iyanya and Tekno, both of whom reached significant milestones under his management. Known for his business savvy and versatility, Ubi has a deep understanding of the music industry and has become a mentor to upcoming artists and managers. His contributions to talent development have made him a prominent figure in Nigeria’s entertainment landscape.
9. Alex Okeke – Talent Manager at YBNL
Alex Okeke is widely recognized for his exceptional management skills, particularly in his leadership of Olamide’s YBNL label. With a keen understanding of the music industry, he has played a crucial role in developing a roster of talented artists, helping them succeed locally while also expanding their reach on the global stage.
10. Bizzle Osikoya – Manager of Ladipoe, WurlD
Bizzle Osikoya, a co-founder of The Plug, has been instrumental in promoting alternative music and giving a platform to artists like Ladipoe and WurlD. Known for his commitment to diversifying the Nigerian music scene, Bizzle has helped his artists stand out with unique sounds that offer something fresh in the Afrobeats landscape. His efforts in artist development and his focus on pushing genre boundaries have made him a respected figure, shaping the careers of artists who represent the innovative side of Nigerian music.
Final Thoughts
These 10 music managers are redefining success in the Nigerian music industry by fostering artist growth, brand building, and international expansion. From veterans like Sunday Are and Bose Ogulu to rising forces like Muyiwa Awoniyi and Ojah Bee, these managers are key players in pushing Nigerian music to new heights globally. Their work not only supports individual artists but also contributes to the increasing influence and appeal of Afrobeats and Nigerian music on the world stage.
